Gmail clips emails over 102KB. One click keeps yours whole.
“[Message clipped] — View entire message” buries your content, your CTA, and sometimes your unsubscribe link. Proofel catches it before you send and fixes it in a click.
- the HTML size where Gmail starts clipping
- 102KB
- the size penalty base64 inline images pay
- +33%
- to minify, compress, and re-check
- 1 click
This is what your subscribers actually see
Cross 102KB and Gmail hides everything past the cut behind a grey link. Here is the same campaign clipped, then cleaned.
One year of cozy. Thank you.
You have been with us a whole year, and for a four-person studio that means the world. Here is 15% off your next order, on us.
Claim your 15% codeYour products, your story, and the unsubscribe link all fall past the cut, hidden behind a link most people never tap.
One year of cozy. Thank you.
You have been with us a whole year, and for a four-person studio that means the world. Here is 15% off your next order, on us.
Claim your 15% codeThe scents you loved most
Smokey Wood
$32
Quiet Evening
$28
“My whole apartment smells like a cabin in the woods. I am never buying another brand.”
Wick & Willow, Melbourne AU
Email preferences Unsubscribe
Under the limit, so every section arrives at once. The CTA, the products, and your unsubscribe link all stay visible.
Know the risk before you hit send.
Every approved email is measured against the 102KB line: total HTML weight, inline-image bloat, and oversized attachments — shown as one simple gauge with the specific culprits flagged.
- Live size gauge against the 102KB limit
- Inline base64 images flagged individually
- Runs automatically the moment an email is approved
Gmail clips messages over 102KB of HTML.
Fixes that respect your markup.
Minification strips the dead weight — whitespace, comments, editor cruft — while keeping the fixes email clients depend on, like Outlook conditional comments. Heavy images are re-compressed and rehosted on Proofel, so the email stays portable. You get a before/after size and a preview of the cleaned email before anything is exported.
- html-crush minification, Outlook-safe
- Images re-compressed and rehosted on Proofel
- Before/after sizes for the audit trail
Built into the moment you already have
Cleanup runs right after approval — the last stop before your ESP.
- 1
Approval lands
The moment a campaign is approved, Proofel offers the pre-send check automatically.
- 2
Size gets measured
HTML weight against the 102KB Gmail threshold, plus per-image bloat flags.
- 3
One click cleans it
Minified HTML, compressed images, and a before/after you can verify.
Gmail kept clipping our newsletter and we could never tell why. One cleanup pass took it from 128KB to 64KB and the “View entire message” link disappeared for good.
Questions, answered
- Why is my email clipped in Gmail?
- Gmail truncates any message whose HTML exceeds roughly 102KB, hiding the rest behind a “[Message clipped] View entire message” link. Clipping cuts off content and can hide your unsubscribe link. The usual causes are editor-generated markup, inline (base64) images, and leftover comments/whitespace — all things a minify-and-compress pass removes.
- Will minification break my email’s rendering?
- The cleanup strips whitespace and comments but preserves the markup that matters — including Outlook conditional comments (the <!--[if mso]> fixes). You review the cleaned version in Proofel before exporting it, so nothing ships unseen.
- What happens to inline base64 images?
- They’re the biggest clipping culprit: base64 encoding inflates images by ~33% and counts against the HTML budget. Cleanup can extract, re-compress, and host them, replacing the blob with a normal image URL.
- Which plans include Email Cleanup?
- Email Cleanup is part of Pro and Team. Every new account starts with a 14-day all-access trial, so you can run it on a real campaign before you decide.
Approved should mean ready.
Run the pre-send check on your next campaign and see what Gmail would have clipped.
14-day all-access trial · no credit card required · reviewers never need an account